Twitter as the new chain letter

I just got the following retweet:

Help @SesameWorkshop raise money to promote #HealthyKids! For every RT of this message, @SamsClub will donate $5! Thanks for your support!

Let’s assume that this is real (it seems plausible, anyway, given what I can find online).  And granted, it looks like a good cause, and very well-intentioned.

But would anybody care to place any bets on when this chain-tweet will ever end?  Newer social media, with one-click access to resharing, does look likely to make chain letter memes even more dangerous and ever-spreading than they have been historically.

Although it does seem like an interesting challenge.  What would be the perfect chain-tweet?  It would need to tug at heartstrings, look deeply plausible, have no obvious end goal or date, and still fit into 140 characters.  The above is quite good: can folks do better?

2 Responses to “Twitter as the new chain letter”

  1. Cynthia Says:

    It needs to tie into the most recent panic about harm to light-skinned children, although that would somewhat limit its longevity. Past examples, though, show that people will alter the chain-mail so that it seems more current since “the message needs to get out!”

  2. Alex Feinman Says:

    It’s important to make people feel like someone is being wronged, and that through just a little bit of click-through altruism they’ll be helping.

    If you want to go truly evil, you piggyback on a hot-button issue (abortion springs to mind)…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: